Textual analysis

This Rnb song is used in a classy and represented way, it shows what Ne Yo is trying to get across. This would be the fact that his life is focused around girls money and a higher class status of living, this is shown through through the suits and clothing used in this video. The colours used in this video consist of three shades, black, gray and white these colours can be used to show class and style, no bright colours are used. There us a link between the narrative and the video, for example there is a woman parading him, the lyrics talk about controlling this is shown through this shot. in another shot a number of dancers are used to be at the feet of the artist, this gives a sense of control the he has over women. The use of lighting is used to explain the narrative, at 2.57 it shows Ne-Yo in a spot light, this shows he is important and that all the attention is on him. The connotation behind this would be the fact that his life is shown to be of wealth and sophistication as well as being a sexual icon to women. The audience aimed at will be the people who aspire to be like Ne - Yo , these will be between the ages of 14-24. This is because this age group like the wealth look with the Sharpe clothes with also the music being RnB which is much preferred by the younger audience. This is created by the institution for a certain reason, this is due to the fact that institutions try and make the most out of each video and song for the people they are trying to reach out to, they do this to make as much money as possible from each song and video. This video has the lyrics supported by non - diagetic text, this will be used to give this video some sense of class to support the narrative. The video has a variation of different shots, this is o show what tempo the song is at, if you were to listen to the song without sound you could determine which shot is used for each part of the song, slower shots are used for slower parts of the song which gives a more intimate thing which relates to the girl with Ne - Yo yet again reinforcing the fact that women crave for him and his image. The whole idea behind this song is the fact he gets attracted to a women seducing her to come closer, this is shown within the narrative and lyrics.