Tuesday, 14 December 2010

Advert Analysis 3

This advertisement is very cleaver in the way it advertises its different aspects of the phone, The people around the ph9one also back up one of the advertisments slogans, it shows a group of people around the phone showing unity and maybe suggesting that everyone has this phone. Each person wearing a t - shirt is also trying to sell the phone in its on individual way. The t shirts have different internet aplications on, for example twitter. this is a very popular social network, this advert shows that people with this phone can be unifide together with this phone through the apps that come with it.

advert analysis 2

This advertisement peice has been done is a different way in comparison with the tohers, this here displays three cds, a picture of one of the artists on one of the CDs(which could be used in a good way to sell) and the shops name at the bottem left corner. Positive things about this advertisment, the fact they have got one of the artists shows that they are a well know company with important status. The light to the right of the artist, maybe tells us that this variation of cds is in the spot light for being a well produced CD. The slogan is used in a metaphore, its suggesting that this music is best played loud.

Advert analysis 1

This advert is plain and simple, its selling this produc by simply showing the product on a simple and plain background, there is not much to this advertisment which can also be negative, products sell through creativity and the way it stands out. this as i have already said is a plain layout, and might not attrackt people to this CD. What its done well is the fact its there and advertised to CD buyers and download fanatics. I-Tunes and HMV being the options to purchase this. The main headline is also no real eye catcher, the slogan OUT NOW is done in a white font on a blue background.

Wednesday, 8 December 2010

Ancillary Text

A promotion package for the release of an album, to include a music promo video, together with two of the following there options:

  • A website homepage for the band, group or artist
  • A cover for its release as a part of digipak (CD/DVD package)
  • A magazine advertisement for the digipak (CD/DVD package)

For my project im making a music video, a cd sleeve and a magazine advert. For the cd sleeve and the advert i will research each aspect of my project to produce mine to best standard as i can, i will be analyising them to show what makes each these products.

Monday, 6 December 2010

Old Yellow Bricks
By Arctic Monkeys


Scene 1(one continues)
Fade in:

Int. Bedroom (night)

The location shot being the bedroom, used to start the meaning behind the video, starting with a clock to instigate the time, then followed by the bed to show the location. (tracking shot) music starts 7 seconds in.


Int. Cut to hall way (night)

Shots used to show the travelling of the character from the bedroom to the kitchen via the hallway, Number of medium shots are used. Followed with the character walking down the stairs(low to high shots and high to low)


Int. Kitchen / living room (night)

Medium shot is used to show the character entering the kitchen and coming through to the living room(long shot), next shot is a (long shot) of character packing bag at 1:09 to 1:15 then a medium shot of character leaving living room.


Int. Kitchen (night)

Two medium shots are used as character walks to put shoes on, another medium shot is then used to show character putting his shoes on. Medium shot is then used to show character walking back into the kitchen to put letter on side. Over the shoulder shot is then used and a shot reverse shot to show character putting letter on the side, this is at 1:30.


Int. Hall way (night)

Medium shots of character walking through the door and through the hall way, and out the front door.


Ext. Outside the house (night)

Starts with a long shot of character leaving the house at 1.41 – 1-44 seconds, a medium pan of the character walking out the house down the path, long shot the follows of character walking the car. Medium shot next of he character getting in the car.

Int. Inside the car.

Close up of character looking out the window from behind and 1.49 and then a close up follows from the front.

Ext. Outside the car

Medium long shot of character getting out the car at 1.54 for two seconds then medium shot follows of character walking away as the car drives away. A long shot of character walking into the big city at 1.57

Ext. Outside

Low to high close up of character followed by a 360 degree pan to get up to 2.06. for 2.06 there is a long shot of the character to 2.10 to then be followed by a medium close up till 2.12

Ext. Outside

At 2.12 there is a long shot of the character sitting in the cold having a cigarette to take it 2.15, then a long shot follows of the character walking away from the camera.
Next shot is of the character looking at a poster(over the shoulder shot) to take it to 2.22, close up of the character loo0king up then down.

Ext. Outside

At 2.25 there is a close up of the character talking his phone out his pocket for 2 seconds. Followed by a medium shot of character on the phone. A close up is then used to show a text being sent from 2.31 to 2.35. a long shot of the character is then used while waiting for the car.

Ext. Outside

At 2.38 a long shot of the car is used then another long shot follows of character getting out the car.

Int. car

A close up at 2.45 is used of 3 seconds of the passenger smiling.

Ext. Outside

Medium shot of character getting out the car.

Ext. Outside

A long shot is then used at 2.47 to 2.49 of the car on the street. A medium long shot is then used to show character walking towards the house. A long shot is then used to show the character walking down the path.

Int. the house

Medium shot of character walking into the house at 2.52, close up of character taking shoes off, long shot of character walking up the stairs, high to low, followed by a long shot up the stairs low to high. Long shot of character walking towards room at 2.58
Medium shot of character follows as he drops bag onto floor and gets into bed.